rêve en vert

tone of voice creation

slogan

tagline

Giving justice to visuals through voice.

Founded in 2013, Rêve En Vert has established itself as the go-to destination for sustainable luxury fashion. As the company grew, however, so did its mission. REV was no longer just about sustainable fashion; it was about sustainable living. 

While the company’s visual identity had been pinned down, its language remained flat. REV needed to assert its vision with a new slogan and tagline.

In order to help the company find its verbal identity, we created a tone of voice document that defined REV’s brand purpose and the way that purpose is articulated. It also defined REV’s new slogan and tagline, which will make their debut with the launch of their new website this spring

Tone of voice development:

Slogan development: