artizn

branding

naming

website content creation

product descriptions

Disrupting the functional beverage market.

We were presented with an entrepreneur’s ambitious desire to enter the functional beverage market with a new, premium product. 


A cousin to kombucha, water kefir & apple cider vinegar, this new beverage would be a fermented drink that could live on the dining table (and replace a glass of wine), not just on the shelves of your specialised health food store. 


Rooted in tradition––the fermented rice base is a Korean family recipe passed down over generations––but modern with its flavours (all vegan and natural), this product needed a unique identity––and a name.  

Hitting the right notes.

Working at point of inception to develop brand identity, two tenets came to light that distinguished this beverage from other health drinks: craftsmanship and creativity. 


Artizn was born. 
 

The name pays homage to the artisanal know-how that went into its creation: the traditional Korean recipe of the rice base, and the development of the sophisticated flavour profiles.

 
The last syllable and its spelling is a
nod to both the beverage’s health benefits and the lifestyle the company promotes. By regulating gut health, Artizn helps balance both mind and body. 


Artizn is a brand that rejects mindless consumption; it is to be consumed with intention, as part of a daily ritual.  

The story:

The tagline:

The product: